SEO introduction


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SEO introductionThe SEO introduction document describes how to write web pages search engine friendly with the goal that your web pages will be indexed and have a high ranking in search engines.

You have to know the basic concepts mentioned in the Computer Crash Course and to understand the following documents : Build a Website easily (it explains you which steps you can take to create a Website), HTML introductionCSS introduction in order to take the full profit of the SEO introduction document.

What is a search engine

A search engine is a program that crawls the Internet for web pages and builds an index of them.
The search engine searches for one or more keywords in their index and then responds with a list of  relevant links of web pages, documents, etc containing one or more keywords the user typed in.

What means SEO

SEO means Search Engine Optimization. SEO helps basically to provide better organic search results. SEO means optimizing your Website in a way that it will be found optimally when people are searching for a subject related to the Website. SEO should also help to increase the number of visitors for your Website.

SEO basics

The Website must be professionally designed, easy to use and navigate as well as understandable. Make a unique design – this will be your fingerprint on the Internet !
Design web pages basically for users, not for search engines.
The Website must be accessible for modern browsers, including mobiles, as well as search engines.

The content

Your content is the most important factor that affects the ranking in the search engine result pages (SERP) for your Website ! As from the perspective of SEO, 90% of your effort should go into creating great content ! Write basically your content for your audience, then optimize it for the search engines. Add fresh, information rich and engaging content on a regular basis.

Spam

Spamming means creating pages and schemes designed to artificially inflate rankings or abuse the ranking algorithms. We differentiate basically web page spam and domain level spam.

Manipulative techniques generally won’t help you and they often result in search engines penalties on your Website.

To identify spam, see Google’s Webmaster Guidelines and Bing’s Webmaster FAQs.

Clean URL’s

Clean URLs are also called semantic URLs. This URLs are intended to improve the usability and accessibility of a Website. Filenames and missing trailing slashes are depreciated in clean URLs!

Domain URL

Use descriptive keywords for the domain name. And avoid duplicate like web pages with www and non www.

Robots

Robots specify an access policy for spiders (web crawlers, robots, user-agents). While robots.txt may restrict crawling, only Meta Robots and X-Robots will remove URLs from search results.

Technical on-page SEO

Technical on-page optimization refers to all measures that can be taken directly within the Website in order to improve its position in the search rankings. The term “technical” means all elements on a web page except the content.
The on-page factors are controlled by you in what you are doing on your web page.

The sitemap

Sitemaps help search engines find and classify content on your Website that they may not have found on their own.

Speed

Why speed up your Website ? Because Google likes it and your visitors as well ! Choose a fast (and reliable) host, this will be your foundation for running your Website.
Image optimizing is the easiest and (most) efficient task to speed up your Website. Make sure that every image you use on your Website is optimized and compressed in order to consume as little bandwidth as possible.

Off-page SEO

Off-page SEO refers to activities outside the boundaries of the Website. Search engines analyze off- page SEO signals in addition to on-page factors to determine the Websites ranking.

Web marketing

Web marketing (Internet marketing) is the broadest approach and the umbrella for SEO and SEM. The goal is to attract as much customers as possible. The marketing connects the customers and the products / services in order to realize sales.

Search Engine Optimization (SEO) is about tactics to improve the organic search results for a Website.

Search Engine Marketing (SEM) is about the multitude of other type of search results that appear on search and the things that are necessary to gain and manage visibility for those results.

If you want more information, you can get my PDF document for free, no e-mail required for downloading, no fancy marketing tricks. It’s just FREE ! Click on the SEO-introduction document to start the download.

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